Tipton based manufacturer Threeway Pressings are set for another fantastic year after further investment and a new approach to branding.

Threeway’s Director Phil Stanley said: “We are market leader in press components and injection mouldings and one of the few companies to offer a one stop manufacturing service to all our customers. This has given us the ability to develop our brands and give us bolt on to our core business.

Based on Malthouse Road, Threeway have invested in shop floor improvements, as well as employing a new Sales & Marketing Assistant to further promote their range of brands.

Known for their innovative approach Threeway have consistently delivered exceptional quality and creative design across all of their brands, and on many occasions have won work back from the Far East, something they are extremely proud of. Phil continues: “We have managed to bring all the manufacturing back from China on the SpyraBase products and have developed the tools and machines to produce the components in house. The tube manipulation and welding section has allowed us to manufacture all the range of products for Bull Barrow, and all the injection moulded components are also made on site giving us the opportunity to offer this service to our customers.”

Hannah Boden joined the company in 2014 as Sales & Marketing Assistant and has already implemented strategies to further promote the brands, including social media campaigns and researching up coming trade shows.

Phil said: “We decided to bring in someone young and creative like Hannah to give the company a boost on the marketing side. With management taking a hands on approach to the business it left very little resource for us to focus on promoting ourselves, so it will be exciting to see the results that Hannah brings.”

Threeway Pressings has three sub-brands, Bull Barrow, Paterson Photographic and Spyra-Base.

For Spyra-Base, the innovative ground anchor solution, all investment is now complete with machinery on site and a new website– allowing full traceability through the irm’s ISO 9000 accreditation. Spyra-Base has stock held for their products, allowing a 2-day turnaround, and a number of mainstream DIY outlets are also distributing the products. Through re-engineering, Spyra-Base products have now been produced faster and lighter than before, making it easier to get to the customer, easier to use, cheaper to make but with the same high quality.

Bull Barrow are market leaders in the manufacture of wheelbarrows for the gardening, hardware and building industries. With over 50 varieties of wheelbarrows and other gardening accessories, all completely bespoke to match the customers needs, Bull Barrow has secured on-going contracts with Tesco, Shedstore and a number of online retailers.

Paterson Photographic is best known for its high quality darkroom equipment and all products are moulded and assembled in house then packet and dispatched from Kan Ban stock the same day.

Paterson exports to over 50 countries and offers a complete photography solution with their range covering tripods, studio lighting and camera accessories.

Phil concludes: “This has been an incredible journey to change the mind set from manufacturer to dealing with large retail companies and having to look at the way we market our brands. Would I take this path again with being able to experience having our inished products being sold all over the world and in to the major retailers in the UK? The answer is definitely Yes!”

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